!Thursday, October 12, 2006
Just a thought.
Ok, so they build this very very very very VERY big shopping complex near Harbour Front, and then they get loads and loads of high end stores to rent space, and then they revolutionise the whole shopping experience by building large rooftop play pools, a waterfront promenade, the largest multiplex cinema in Singapore, and interactive water features,
and then they give it a corny name.
Like VivoCity.
What the hell is that? But of course, everything must be justified!
The name "VivoCity", which is derived from the word "vivacity", evokes a lifestyle experience that is modern, stimulating and accessible to everyone, a place bubbling with energy and flowing with vitality. It feels alive.
Wow, so such a weird habberbash hybrid of two totally unrelated words.
And what makes it even worse, is the stupid act-cool putting-two-words-together-with-the-first-letter-in-caps-just-two-show-that-it-is-a-mix-of-two-words-wow-isn't-that-exciting.
I swear, the Singapore town planners or name-conceptualizers must have loads of fun thinking of names that make Singaporeans look like losers.
Just when they started on the safe side with beautiful, flowery names like wisma atria (I love that name! Whatever it means. Doesn't it make you feel flowery and flimsy all over?) and Heeren (another nice name! Even though again I don't know what it means, maybe something to do with heron), they had to stray away into 'Uniquely Singapore' names!
Like Kunan Melody. No offense to whoever stays there, but I can't help but think that's the weirdest Singaporean condo name I've ever heard.
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